In real estate, time is everything. Clients expect quick responses, whether they’re asking about a property’s price, booking a tour, or exploring neighborhoods. But keeping up with inquiries – while juggling showings, paperwork, and follow-ups – can feel impossible.
A real estate chatbot can take care of the busy work by automating repetitive tasks like responding to frequently asked questions, scheduling appointments, and even generating leads.
In this guide, we’ll cover everything you need to know about real estate chatbots: how they work, real-world use cases, and the best tools to get started.
What Is a Real Estate Chatbot?
A real estate chatbot is a tool that automates conversations with potential buyers, sellers, or tenants. It helps agents, agencies, and property managers handle tasks like answering questions, booking tours, and sharing listings.
There are different types of real estate chatbots. Some are powered by AI, which makes them great at holding human-like conversations. Others work with pre-set scripts to guide users through tasks like finding listings or submitting rental applications.
It’s a simple way to handle repetitive tasks and keep your business moving.
What Are the Benefits of Using a Chatbot for Real Estate?
Here’s how real estate professionals can benefit from real estate chatbots:
Operate 24/7 without additional staff costs
In the real estate industry, business doesn’t stop when you clock out. Whether it’s a late-night inquiry from a buyer or a weekend question about a rental property, clients expect quick answers.
Hiring round-the-clock support is expensive – but a real estate chatbot is always on.
And unlike hiring extra staff, chatbots don’t require salaries, training, or benefits. They’re an upfront investment with long-term returns.
This 24/7 availability doesn’t just save you money – it guarantees you never miss an opportunity to connect with a client.
Save time by automating repetitive tasks
Every day, real estate agents handle countless inquiries, from “What’s the price of this property?” to “Can I schedule a tour?” These repetitive questions eat into valuable time that could be spent closing deals or nurturing high-value leads.
A real estate chatbot handles these inquiries instantly and efficiently by automating tasks like:
- Answering FAQs about listings, pricing, and neighborhood details.
- Booking property tours or consultations without the need for back-and-forth emails.
- Guiding potential renters or buyers through applications or initial qualification steps.
Increase lead conversion rates with instant engagement
When a potential client lands on your website or sends a message, the clock starts ticking. A delayed response can cost you the lead, especially in the real estate market, where competition is fierce.
Chatbots engage leads the moment they reach out by asking smart, targeted questions like:
- “What’s your budget range?”
- “Which area are you looking to buy or rent in?”
- “When are you hoping to move?”
This immediate interaction keeps prospects engaged while gathering crucial details to qualify them. By the time you step in, you’re already working with warm, serious leads, giving you a much higher chance of converting them into clients.
Improve marketing ROI by gaining actionable insights
A real estate chatbot doesn’t just handle conversations – it’s also a data goldmine. Every interaction provides insight into what your audience wants, from the types of properties they’re browsing to their most common questions.
You can use this data to create marketing campaigns that resonate with your audience and actually deliver the highest ROI.
This way, you get better results without spending more.
9 Ways to Use Real Estate Chatbots
Whether you’re an agent juggling inquiries, a property manager overwhelmed with tenant requests, or a developer looking to promote a new project, chatbots are versatile enough to handle it all.
Let’s dive into the nine most impactful ways you can use a real estate chatbot.
1. Simplify lead qualification
Sorting serious buyers or renters from casual browsers is a time-consuming but essential task. A real estate AI chatbot can take this off your plate by proactively engaging visitors and collecting the information you need to qualify leads.
For example, when someone visits your website or social media page, the chatbot can ask questions like:
- “What’s your budget range?”
- “Are you looking to buy, sell, or rent?”
- “What’s your preferred location?”
Based on these responses, it will sort leads into categories and help you prioritize the most promising ones. For casual browsers, it can provide general information and save their details for follow-up later.
With this system in place, you’ll always know who’s worth your immediate attention – and who’s not.
2. Automate property showings scheduling
Coordinating property tours can be a lot to handle. Chatbots for real estate streamline this by taking care of the entire scheduling process.
Here’s how it works:
- A potential client requests a tour through your real estate website or messaging app.
- The chatbot checks your calendar for available slots and offers options.
- Once the client selects a time, the chatbot books the appointment and sends a confirmation.
It can even handle rescheduling or send reminders closer to the date. This eliminates back-and-forth emails, reduces errors, and ensures your schedule stays organized – all without you lifting a finger.
3. Provide instant property details
Clients want answers fast, and a chatbot can do just that. Whether someone is curious about a property’s price, location, or amenities, the chatbot can instantly provide the information they need.
For example, if a visitor asks, “What’s available in [Neighborhood] under $500,000?” the chatbot can respond with:
- A list of matching properties.
- Links to photos, descriptions, and virtual tours.
- Next steps, like scheduling a tour or contacting an agent for more details.
This kind of instant service keeps prospective buyers engaged and reduces the chance of them leaving your site to check out a competitor’s property listings.
4. Support virtual property tours
Virtual tours have become essential, especially for long-distance buyers or renters. A real estate bot makes accessing and scheduling these tours effortless.
Here’s how it can help:
- It can instantly share links to 3D walkthroughs or video tours when a prospect inquires about a property.
- If a guided virtual tour is needed, the chatbot can coordinate with your schedule and set it up.
- It can answer follow-up questions during or after the tour, like “Can I see the floor plan?” or “Are utilities included?”
This feature lets clients explore properties from anywhere while showing them you’re ahead of the curve with modern solutions.
5. Tenant support for property managers
If you’re managing rental properties, you know how quickly tenant requests can pile up. Chatbots help you handle tenant communication efficiently by automating common tasks.
Here’s what they can do:
- Maintenance requests: Tenants can report issues by chatting with the bot, which collects details like the problem description and preferred repair times.
- Lease questions: The bot can answer FAQs, like “When does my lease end?” or “Can I renew my lease?”
- Rent payment reminders: Chatbots can send automated reminders about upcoming rent due dates or confirm payments received.
By taking care of these day-to-day interactions, chatbots for real estate free up property managers to focus on bigger priorities.
6. Promote new developments
When launching a new property or development, getting the word out is critical. Chatbots help you build buzz and keep potential buyers or renters engaged.
Here’s how:
- They can send announcements about launch dates, open houses, or special promotions.
- They answer FAQs about the project, like unit availability, floor plans, or pricing.
- They capture leads from your marketing campaigns by guiding visitors through a quick qualification process.
For example, someone clicking on a Facebook ad for your new development could be greeted by a chatbot saying, “Excited about [Project Name]? Let me help you find the perfect unit!”
7. Handle rental applications
The rental application process can be overwhelming for both tenants and property managers. Chatbots simplify this process by acting as a guide.
Here’s how it works:
- The bot starts by collecting basic information, like the applicant’s name, contact details, and income verification.
- It walks them through required documents, such as IDs or proof of income, and allows them to upload these directly through the chat.
- If anything is missing, the chatbot can send reminders to ensure the application is complete.
This streamlined approach not only saves time but also ensures you don’t lose qualified applicants due to confusing or incomplete processes.
8. Generate tailored property recommendations
Clients love feeling like you’re catering to their specific needs, and chatbots are great at delivering that personalized touch.
Here’s how it works:
- The chatbot asks questions like, “What’s your budget?” and “What type of property are you looking for?”
- Based on their answers, it suggests properties that match their preferences.
- If the client shows interest in a property listing, the bot can share additional details or help schedule a property viewing.
This personalized experience keeps clients engaged and shows them you’re paying attention to their unique property preferences, even if it’s all happening automatically.
9. Boost multichannel engagement
Your clients are on your real estate website, social media, and even messaging apps like WhatsApp. Chatbots ensure you’re available wherever they choose to connect with you.
Here’s how they work across channels:
- On your website: A chatbot can greet visitors, answer questions, and guide them to property listings.
- On Facebook or Instagram: It can respond to comments or DMs about property posts.
- On WhatsApp or SMS: It can share property details, schedule tours, or follow up with leads.
This multichannel approach ensures your real estate business is accessible and responsive no matter where your audience is.
The 6 Best Real Estate Chatbots
Not all chatbots are created equal – especially when it comes to real estate. You need a solution that can handle the industry’s unique demands, like qualifying leads, scheduling tours, and answering property questions.
Here is a list of the six best real estate chatbots:
1. Social Intents
Social Intents offers a user-friendly chatbot solution designed to streamline real estate operations. It’s perfect for automating conversations, capturing high-quality leads, and responding to client inquiries around the clock.
Unlike other tools, it requires no coding, so you can set it up quickly and start engaging prospects in minutes.
Real estate chatbot features:
- AI-powered chatbots: Resolve up to 75% of your website chats by deploying chatbots that answer common inquiries, such as pricing, property details, and scheduling, without manual input.
- Customizable chat widgets: Match the chatbot’s look to your brand so it fits seamlessly into your website.
- Proactive chat invitations: Automatically start chats with visitors based on their behavior – no missed opportunities.
- Third-party integrations: Connect with tools like Slack, Microsoft Teams, and Zoom to manage chats from wherever you work.
- Pre-chat forms: Gather client info (like name and email) upfront to qualify leads more efficiently.
- Multichannel support: Engage leads on your website, Messenger, Whatsapp, and other platforms to stay accessible everywhere your clients are.
- Human handoff: Easily transfer conversations to a live agent when the chatbot can’t handle complex inquiries, ensuring prospects always get the help they need.
Best for: Real estate professionals looking for a coding-free chatbot solution that automates lead management and boosts client engagement.
2. Tidio
Tidio combines live chat and chatbot functionalities, making it a versatile tool for real estate agents who want to engage website visitors, answer common questions, and collect lead information efficiently.
Key features:
- Live chat and AI-powered chatbots: Seamlessly switch between real-time interactions and automated responses to manage client inquiries effectively.
- Visitor tracking: Monitor who’s visiting your site and initiate conversations proactively.
- CRM integration: Syncs with various CRM platforms to keep your lead information organized.
- Multichannel support: Engage clients via email, Messenger, and Instagram, all from one platform.
- Customizable chat widgets: Design chat widgets that match your brand and website aesthetics.
Best for: Real estate agents looking for a user-friendly tool to manage client interactions across multiple channels. However, Tidio’s chatbot customization options can feel limited compared to more advanced platforms.
3. ChatBot
ChatBot provides a robust platform for creating AI-driven chatbots without the need for coding, making it ideal for real estate businesses aiming to automate client interactions and lead qualification.
Key features:
- Visual builder: Design conversation flows with an intuitive drag-and-drop interface.
- AI-powered responses: Delivers intelligent and contextually relevant replies to client inquiries.
- Multichannel deployment: Deploy your chatbot across various platforms, including websites, Facebook Messenger, and more.
- Rich message types: Incorporate images, buttons, and quick replies to enhance user engagement.
- Analytics dashboard: Track chatbot performance and gain insights to optimize interactions.
Best for: Real estate businesses looking to automate common client interactions with intelligent chatbots. However, the platform may present a learning curve for those who are new to chatbot development.
4. Tars
Tars specializes in creating conversational landing pages, which can be a game-changer for capturing real estate leads by engaging visitors and guiding them through the inquiry process.
Key features:
- Conversational forms: Replace traditional forms with engaging chat-based interactions to capture lead information.
- Template library: Access a variety of templates tailored for real estate use cases.
- Analytics dashboard: Monitor chatbot performance and optimize for better results.
- Integrations: Connect with CRM systems and other tools to streamline lead management.
- Customizable workflows: Design unique conversation paths to suit your specific needs.
Best for: Real estate professionals looking to enhance lead capture through interactive landing pages. However, it’s worth noting that their pricing may be on the higher side for small agencies or individual agents.
5. ManyChat
ManyChat is a powerful tool for engaging clients through social media platforms, especially Facebook Messenger, making it great for real estate agents focusing on social media marketing and lead generation.
Key features:
- Messenger marketing: Create automated messaging campaigns to engage potential clients.
- Broadcasting: Send updates about new listings or open houses to your subscriber list.
- Growth tools: Utilize widgets and landing pages to grow your contact list.
- Analytics: Track performance metrics to refine your strategies.
- Integration capabilities: Connect with various third-party applications to improve functionality.
Best for: Agents leveraging Facebook for client engagement and lead generation. However, since it’s primarily focused on Facebook Messenger, it may limit reach if your audience prefers other platforms.
6. Structurely
Structurely offers AI-powered chatbots designed specifically for real estate. They focus on lead qualification and nurturing by engaging leads in meaningful conversations and guiding them through the sales funnel.
Key features:
- Conversational AI: Engages leads with human-like conversations to gather essential information.
- CRM integration: Seamlessly integrates with popular CRM systems to manage lead data.
- Follow-up automation: Automatically follows up with leads to keep them engaged over time.
- Lead qualification: Assesses lead readiness and prioritizes them for agent follow-up.
- Analytics and reporting: Provides insights into lead interactions and chatbot performance.
Best for: Real estate teams looking to improve lead engagement and conversion rates. However, the advanced AI features come at a higher price point compared to similar chatbot solutions.
Social Intents: The Best Real Estate AI Chatbot for Easy Setup and Lead Engagement
Managing leads in real estate is no small feat. Between answering countless questions, scheduling showings, and keeping track of leads across multiple platforms, it’s easy to feel overwhelmed.
Social Intents’ AI-powered chatbots tackle real estate’s unique challenges without requiring you to be a tech expert.
Here’s how:
Effortless, codeless setup
One of the best things about Social Intents is how easy it is to set up. Most of us don’t have time to deal with complex integrations or confusing configurations. With Social Intents, you can:
- Get started in minutes: No coding skills are needed – everything is intuitive and straightforward.
- Customize chat scripts: Tailor the chatbot’s responses to fit your business’s specific needs.
- Embed seamlessly: Add the chatbot to your website or other platforms with just a few clicks.
This hassle-free setup lets you focus on growing your business instead of spending hours trying to figure out how things work.
Proactive engagement features for real estate
Social Intents’ real estate chatbots are able to engage leads proactively. Instead of waiting for a visitor to contact you, the chatbot can initiate conversations based on behavior. For example:
- A buyer browsing your listings could see a message like, “Looking for something specific? I can help you find it!”
- Visitors lingering on your site might receive a prompt asking if they’d like to schedule property viewings or learn more about a specific property.
This kind of real-time interaction keeps prospects engaged and makes them more likely to convert into clients.
Multichannel engagement
You can find real estate clients everywhere – on your website, social media, and messaging apps. Social Intents ensures you’re accessible across all these platforms.
- Chat seamlessly with leads on your website, Facebook Messenger, SMS, WhatsApp, or other channels.
- Never miss a lead, no matter where they choose to reach out.
Learn more about Social Intents’ chatbot features.
Why Do It All Yourself? Let Your Real Estate Chatbot Help
It is no secret that real estate is demanding – endless inquiries, lead follow-ups, scheduling showings, and juggling client expectations. So, why handle all of this manually when a chatbot can do a lot of the tedious work for you?
Chatbots save time, boost lead engagement, and take care of repetitive tasks, so you don’t have to.
And if you’re looking for a chatbot solution that is super easy to set up, why not give Social Intents a try?
With its codeless setup and real estate-focused features like proactive messaging and multichannel support, Social Intents adapts to how you work.
Whether you’re an agent managing a busy calendar or a property manager fielding tenant requests, this chatbot simplifies your workload and keeps your business moving forward.
Sign up for a free 14-day trial and see how Social Intents can improve the way you manage your real estate business.